There is a constellation of competent smartphone makers fighting for your attention, but Apple and Samsung continuously hog all the spotlight. Google thinks it can change that.
Google’s coming Pixel 6 and Pixel 6 Pro smartphones — slated to launch later this year — will not just pack more cameras and sleeker designs, but they will also contain new processors, designed entirely in-house and born from the Mountain View, Calif., company’s years-long obsession with artificial intelligence.
Google calls them Tensor chips, and this will be the first time the company has put full chipsets of its own design into its smartphones.
“We are no doubt a challenger in this domain,” Google hardware chief Rick Osterloh told The Washington Post in a recent interview. “There are two main category leaders, and I think a lot of people see the space as potentially in a little bit of stasis.”